Dear Friends,I am pleased to share with you the January 2019 Desert Housing Report. Appreciation has slowed down and the medium detached home price ended at $390,000 for the month, up 7.8% over
Why Your Coachella Valley Home May Not Be Selling
If your home has just come off the market and hasn't sold, don't be discouraged! The reason it didn't sell may have nothing to do with your home or the market. In reality, your Coachella Valley home may have been one of the more desirable properties for sale. If your listing has expired and you still want results, before you put your home back on the market, take a step back and review your situation.
Q: Why didn't your home sell?
Review your previous selling plan and you'll discover that an expired listing usually reflects a problem in one or more areas.
MLS: Your home in fact does have the same features as comp and still your home is not selling, consider changing the description. For example, change “Beautiful upgraded gourmet kitchen that catches your eye as soon as you walk through the front door” to “Gourmet kitchen features soft close cabinets, SS appliances, glass-tile backsplash, under-cabinet lighting”. MLS only allows certain characters. So sometimes it is better to just lay out everything that your home offers rather than being too creative. It also helps avoid appraisal coming in lower than the sale price when appraiser can compare your home upgrades to others. Also, make sure all the home features are on MLS.
Pricing: Your price should be based on current condition of your home, age, lot size, location, structure, and amenities such as garage, fireplace, pool. Not the average price per square foot for the area. Think like a appraiser. For example, find a the most comparable sale that are closest to you. And adjust the price. If the homes sold at $400,000, but it has 2 fireplaces and 2 car garage with 2 parking spaces and you have only 1 fireplace and 1 car garage with 1 parking spaces, you need price adjustments.
Marketing: Buyers of all ages are starting their home search online. It’s crucial that your home has multiple professional-quality photos that make it look as enticing as possible and that your home appears on multiple websites so buyers can see it. Shoot wide angles with plenty of light showcasing your home’s best features. Sometimes market conditions or a specific flaw in your home make it tougher to sell as quickly as you would like. You can offer particular incentives, such as closing-cost help, or increase buyers agent commission (1% buyers agent commission increase of $500,000 home is better than $10,000 price reduction for home seller. But it means a lot for buyers agent) to over come that. An experienced Realtor in Palm Springs area can come up with ways to emphasize your properties positive aspects and de-emphasize any negative aspects, such as by staging the backyard or highlighting the renovated kitchen.
Our Recent Transaction From Expired Listing To Sold
Expired List Price: $875,000
To hear more about the how to get your property sold give me a call 760-851-1775!
Eve comes to Keller Williams from the Pasadena area, where she had a 23 year career in administration at Jet Propulsion Laboratory (NASA). Eve has built a strong foundation of technology, communicatio....
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